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Content marketing by being the big way.
By Dr Maharaja SivaSubramanian N
Content marketing has taken the lead long back in the online arena, irrespective of what industry you belong to. And the key in content marketing has also been to create good quality content and ensure that there is follow up engagement with the audience regards the same.
Again, however some brands like Red Bull, are more focused on creating massive amounts of exciting and great content which are mostly viral in nature, have a huge scope to be shared, liked, re-tweeted, viewed, etc. And this shows the other way of content marketing.
Create tons of great content, and broadcast it online in a social manner where then the audience will take over and re-broadcast it for you. This saves a lot of hassles in terms of engagement, at the same time, also comes with a per-requisite that the content needs to be awesome and that it should be created on an ever-ongoing procedure. This can be said to be close in doing the content marketing drive in a big way.
How can you replicate the same with your brand?
Can you create more content which is exciting and worth sharing?
How are you delivering the same across various social media channels?
Your consultant and coach to help you maximize your potential and become a healthier, happier, peak performer; Dr Maharaja SivaSubramanian N