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Benefits of online community for financial planners and advisers.
By Dr Maharaja SivaSubramanian N
– How financial planners and advisors can leverage on developing an online community?
– How an online community will help in promotion, branding, marketing and selling.?
– How can you get in better business and better clients for offering your financial services and products?
Hi Everybody, I’m Dr Maharaja Sivasubramanian from Maharaja Professionalz.com. In this post I’m going to share information about how financial planners and financial advisers can leverage on developing an online community and gain a lot of stuff. When I say gain a lot of stuff, it’s about promoting, marketing, selling, branding, your products, your services, and your own personal professional brand and the brand of your organizations. So this is how having been in a community and being a part of online community will help you to do it.
It is about helping your clients win.
What’s the difference?
Imagine, when you are a part of a community where you actively take part and you are able to add value over a consistent time, as financial planner or financial adviser.
Then what happens is you gain recognition from other people.
When the community is associated with the customers, with clients, with prospects, very constantly and consistently share with them high quality information, high quality valuable information which they can use to improve their financial status.
By doing it in good quantity and good quality over a regular time and keep on sharing information and educating them and helping them succeed, you gain an authority. In-directly you are seen to be a highly valuable in the industry of financial planning and financial advising. This helps in getting promotions, promotion for your products, promotion for your services, promotion for your own self and for your organization.
And as such when you are recognized as an authority, when you are able to add consistent value and you are seen as a valuable resource person, and you are getting a good amount of promotion, people will want to hire you, will want to buy from you, your products and your services related to financial planning and financial advice.
Anyway having able to do this, you are going to end up with having higher income. So get in part of communities.
But again financial planning and financial advising is also like any other professions in this World. In today’s World, it may not be possible for you to reach out different people on a consistent basis regularly. Sometimes you may not be available in person also . Here is where you can get the benefit of online community.
The key leverage of online community
Why? Because when you see online it’s about people who are really concerned about their finances who discuss, it’s about high level people who usually discuss in online community about their stuff. Also you can start an online community yourself either in Facebook, or in Google plus, or in LinkedIn where you can share information.
– You can start an online community within your own website or blog.
– You can create a specialised forum where you consistently add quality and quantity of valuable information and tips about financial planning and financial advising and help people become financially successful.
– Even for your customers, existing and old clients and customers and for new prospects and leads.
– Also you can do it at any point of time.
As financial planner or financial advisor say such as you are going to do one to one presentation, you are going to share the information with only one person, you go for a in-person community you have few people. When you do it online you don’t have the issue of space, you don’t have the issue of time. I mean you can do it at any time, every day in night, when you wake up or when you go to sleep. Just take some information and share it, 10 minutes in the morning, 10 minutes in the night. Over a time, it grows on.
It’s as simple as, you know I’m just saving 10% of my income every single month. 10% of my income, I save it in high value financial investment. As financial planner and as financial adviser, you tell me will this be able to generate me a good amount of wealth over a time, right? In the same way, if you spend even as little as 10 minutes in the morning and 10 minutes in the night or say one hour everyday if possible, online, share information exactly to people in a format where they really find it valuable.
Share valuable information share it to proper online channels, and share it regularly over a consistent time and create a community for your own self. Once you share your information it remains online almost forever.
If you share it in your blog, rather share it in your blog, take it and share it in the community. That means once you have contributed it, recorded it, captured it in your blog or website it’s there always.
Online community, which way to go?
So how can you go on to develop an online community. You can develop your own online community or you can become a partner of an online community. In all the social networks I’m there, whether it’s be Facebook, Google plus or LinkedIn, I have groups which are focussed on developing their financial status, the wealth quotient of an individual. I’m personally a member of 3 such forums. So go ahead, go ahead, develop an online community, share information, if you are doing any events, share about it. You are doing a workshop, share about it. You are launching a new service, product, share about it. Add value, gain recognition, become promoted as an authority, and end up getting more conversions, more clients and better customers and developing better income. That’s what it’s all about. Develop an online community and develop your income.
Enabling you to become an exceptional brand online.
Dr Maharaja Sivasubramanian N